Find Yandex Direct campaigns that burn budget
Spend is on plan but the leads aren't. The agent finds campaigns and search phrases that spent money without a single target action, and totals the saving.
Medium · 20 min · once every two weeks
What you get
To pause — 6 rows, 61,400 ₽ spent this month Campaign "Search / Generic" 28,900 ₽ 0 leads Phrase "equipment cheap" 9,700 ₽ 0 leads Placement games-portal.ru 7,200 ₽ 0 leads Separately: 4 rows with expensive leads. Those get a bid fix, not a pause. Sample figures.
A sample on made-up data — your numbers will be your own.
Who it fits
- Spend holds to plan, leads don't, and you need to know which rows are eating it.
- The account has run for years, dozens of campaigns, half untouched since the day they launched.
When it won't work
Spend per campaign is tiny: on three or four clicks, no lead means nothing yet.
How the agent does it
Set threshold and goal
The spend threshold cuts the noise: without it hundreds of two-click phrases land in the report. Name a single target action.
Run the analysis
The agent works down from campaigns to phrases and placements. Rows with no leads stay apart from rows with expensive ones, which get a bid fix.
Sift the list
Pausing a campaign wipes the statistics it accumulated. Brand queries and long sales cycles deserve a separate look.
What you set
Connect Yandex Direct and Yandex Metrica. Manually: the period, one target action, and the spend threshold below which a row isn't worth reviewing.
What you'll need
Starter prompt
Copy the prompt or open it straight in a chat with the agent.
Find where in Yandex Direct spend over [period] produced no result on goal [goal name]. Go down the levels: campaign, ad group, ad, search phrase and ad network placement. Include in the report only rows with spend above [threshold] — don't draw conclusions on smaller samples, collect them in a separate "not enough data" line. Don't call a row wasted spend if it has conversions that are simply expensive: separate "no conversions at all" from "cost above target" — those are different decisions. Separately show phrases with high CTR and zero conversions, and ad network placements with a bounce rate above [80%]. Output a table: level, name, spend, clicks, conversions, what you suggest doing (pause / add as negative / lower the bid) and how much money that frees up over [period].
Open in chatCheck the list of things to pause. List: — rows where the conclusion is built on fewer than [30] clicks; — phrases that produced assisted conversions but not the last click; — campaigns with a long deal cycle where the conversion simply didn't fit inside the period; — brand queries that you marked as ineffective; — the savings estimate: which rows it's made of and how much of it will come back as spend in other campaigns. Mark what can be turned off right away and what should first be made a negative and watched for two weeks.
A second prompt — the agent uses it to review its own work and show what's left for you.