Compare your Wildberries prices with competitors
Sales on an item dropped and nobody can say whether price is the reason. The agent matches your items to real analogues and shows where you left the band.
Medium · 20 min · once a week
What you get
SKU 4821 "Blanket 150x200" your price after discount 2,390 ₽ median of 5 analogues 2,050 ₽ 17% above SKU 4822 "Blanket 200x220" fewer than three comparable analogues — left out Prices used are what the buyer pays, not the struck-through ones.
A sample on made-up data — your numbers will be your own.
Who it fits
- Sales on an item have dropped and you need to know whether price is the reason.
- Before joining a platform promo you want to see what price level you start from.
When it won't work
The product has no direct analogues: nothing to compare with, and forced pairs mislead.
How the agent does it
Define an analogue
Name what makes a product comparable: volume, composition, bundle contents. Otherwise anything with a similar name becomes a competitor.
Run the comparison
The difference is measured from the price the buyer actually pays. Pairs that don't hold up go into a separate block.
Look over the pairs
Prices get changed off this table, and price is margin. Pairs matched on name alone are worth dropping by hand.
What you set
Connect Wildberries and MPStats. Manually: your SKU list, what makes a product comparable, and which sellers you want to be measured against.
What you'll need
MPStatsStarter prompt
Copy the prompt or open it straight in a chat with the agent.
Compare prices for my items on Wildberries with competitors using MPStats data as of [snapshot date]. My SKU list: [article numbers or category]. Treat a competitor as comparable only on a match of [category, volume/size, composition, brand segment]. Don't compare different pack sizes and bundles with single items — move such pairs into "not comparable" and explain how they differ. For each SKU show: my price before and after discount, the median and the price range of competitors, the difference in percent, my stock and competitors' stock, the search position for [key query]. Flag items where I'm above the median by more than [10%] while orders are falling, and where I'm the lowest of all but sales aren't growing. Output a table by SKU and a short list: where the price is worth revisiting and in which direction.
Open in chatCheck the price comparison. List: — pairs where the competitor was picked by name rather than by specifications; — SKUs compared against an item that's out of stock — such a price doesn't set the market; — items where the difference is explained by a different pack size or bundle; — rows built on fewer than [3] competitors — the median there means nothing; — cases where you compared a struck-through price with a post-discount price. Separately: where you suggest lowering the price without knowing my cost — those rows I'll calculate myself.
A second prompt — the agent uses it to review its own work and show what's left for you.