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Brand Analytics

Connect Brand Analytics to the AI agent: monitoring topics, mentions, sentiment, authors and platforms

Connect Brand Analytics to the AI agent: monitoring topics, mentions, sentiment, authors and platforms. The agent tracks dynamics and spots negativity spikes.

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AnalyticsAPI key
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Integration scenarios

Brand mentions for any period

The agent pulls mentions for a monitoring topic across the dates you pick, filters them by platform and surfaces the posts with the widest reach.

Sentiment and negativity spikes

The agent breaks messages down by sentiment, charts the daily dynamics and shows exactly which day and which platform the negativity climbed on.

Top authors and platforms

The agent collects the authors with the widest reach, splits mentions by source type and region and shows where people talk about you most.

Monitoring topic audit

The agent compares the topics in your account, finds duplicates by object and search query and shows which topics sit idle while burning your quota.

How to connect

1

Sign in as a cabinet administrator

Only an «Администратор» (Administrator) or «Супер Администратор» (Super Administrator) can enable the API, and only on the «Расширенный» (Expanded) plan or higher. A regular user on the basic plan will not see the item at all.

2

Create at least one monitoring topic

Data is returned per topic: a topic is a monitored object plus its search queries and filters. With no topics in the cabinet the topic list comes back empty and the connection looks broken.

3

Open «Настройки» (Settings) → «Интеграции» (Integrations)

In the list of available integrations pick «Статистический API» (Statistical API) and click «Подключить» (Connect). A documentation link, the API key and an «Интеграция активна» (Integration is active) switch appear next to it.

4

Turn the integration on and copy the API key

Tick «Интеграция активна» and save — otherwise the key exists but requests are rejected. Copy the API key: only a «Супер Администратор» (Super Administrator) may reissue it.

What the agent does in the first 10 minutes

  • Will pull every monitoring topic in your cabinet into one list and show which ones are live and which sit idle.
  • Will compare topics against each other — object, queries, filters — and point out pairs that duplicate one another and burn quota.
  • Will send a scheduled digest of your topics and warn you when a topic disappears from the cabinet or gets switched off.

FAQ

How do I connect Brand Analytics?

With an API token: in your account open Settings, then Integrations, enable the Statistical API, tick Integration active and copy the key into the connection field. The menu item is available to the Administrator role on the Extended plan and above.

What can the agent see in Brand Analytics?

Monitoring topics and their settings, individual mentions with full text, daily statistics, sentiment distribution, a breakdown by source, geography and top authors — for the topics set up in your account.

Does the agent write to Brand Analytics?

No. The Statistical API is used read-only: the agent collects and analyses mentions, but never creates or changes monitoring topics, queries or filters.

Why does the topic list come back empty?

Either there are no topics in the account yet, or the key was issued while the Integration active toggle stayed off. Data is only served per topic, so without topics the connection looks broken.

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