Brand Analytics

Collect brand mentions for any period right in the chat

Connect Brand Analytics to the AI agent: monitoring topics, mentions, sentiment, authors and platforms. The agent tracks dynamics and spots negativity spikes.

How the agent works with Brand Analytics

The agent works with the Brand Analytics Statistical API using the token from your account: first it reads the list of monitoring topics, then for the chosen topic it collects the mentions themselves with full text, daily statistics, sentiment distribution, a breakdown by source type, geography and the top authors by reach. Out of that come the daily negativity dynamics by platform and the picture of where the brand is talked about most.

The key trait of the service is that everything is tied to topics. Mentions do not exist on their own: their boundaries are set by the topic search query configured in the account, and the agent sees exactly what that query captured. So it separately compares topics against each other: it finds duplicates by object and by query wording and shows the topics that sit idle while still burning the plan quota.

The agent never writes here — the Statistical API is used read-only. It neither creates nor edits topics, search queries or filters: if a selection picks up noise or misses what you need, the agent names the specific topic and what should change in its query, and you make the edit in the account yourself. Everything else — collecting, analysing and consolidating mentions — stays on the agent.

Access comes from a single API token issued in the account: it is attached to every request, while the volume you can pull is capped by the plan quota, which is shared across all topics. The agent spends it carefully — it fetches the period in portions, does not re-request what it has already parsed and holds the request rate itself. If a topic has no mentions for the period, it says so directly instead of passing an empty table off as an absence of negativity.

Integration scenarios

Brand mentions for any period

The agent pulls mentions for a monitoring topic across the dates you pick, filters them by platform and surfaces the posts with the widest reach.

Sentiment and negativity spikes

The agent breaks messages down by sentiment, charts the daily dynamics and shows exactly which day and which platform the negativity climbed on.

Top authors and platforms

The agent collects the authors with the widest reach, splits mentions by source type and region and shows where people talk about you most.

Monitoring topic audit

The agent compares the topics in your account, finds duplicates by object and search query and shows which topics sit idle while burning your quota.

You against a competitor

The agent takes two monitoring topics at once, compares mention volume, sentiment and platforms and shows where people talk about you differently than about your rival.

Morning mentions summary

On a schedule, the agent gathers yesterday's mentions, compares volume and sentiment against the previous days and sends a short digest with the loudest posts.

Brand Analytics examples

Brand Analytics
Frozen chats — click a question
Откуда вчера столько негатива?

Один пост во ВКонтакте — 214 тыс охвата и 78% негатива за сутки.

По теме мониторинга «Бренд — основной» негативных сообщений 340 против 41 в среднем. Волна пошла из комментариев к посту про доставку и к вечеру перетекла в отзовики.

How to connect

Before you connect

  • The Expanded plan or higher in the Brand Analytics account.
  • The Administrator or Super Administrator role in the account.
  1. 1

    Sign in as an account administrator

    Only an «Администратор» or «Супер Администратор» can enable the API, and only on the «Расширенный» plan or higher. Other users will not see the item at all.

  2. 2

    Create at least one monitoring topic

    A topic is a monitored object plus its search queries and filters. Data is served per topic: until a topic exists the reply comes back empty.

  3. 3

    In Интеграции choose Статистический API

    In the integrations list pick «Статистический API» and click «Подключить». The API key and the «Интеграция активна» switch appear next to it.

FAQ

With an API token: in your account open Settings, then Integrations, enable the Statistical API, tick Integration active and copy the key into the connection field. The menu item is available to the Administrator role on the Extended plan and above.

Monitoring topics and their settings, individual mentions with full text, daily statistics, sentiment distribution, a breakdown by source, geography and top authors — for the topics set up in your account.

No. The Statistical API is used read-only: the agent collects and analyses mentions, but never creates or changes monitoring topics, queries or filters.

Either there are no topics in the account yet, or the key was issued while the Integration active toggle stayed off. Data is only served per topic, so without topics the connection looks broken.

Related integrations

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Brand Analytics

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