Compare your product with competitors on features and price
Everyone has an opinion about the competition and nobody has the table. The agent fills one in on features and pricing, with a source link under every cell.
Medium · 30 min · once a quarter
What you get
Feature x competitor matrix, Google Sheets
Us Alfa Beta
Entry plan 1,490 ₽ 1,900 ₽ on request
API yes yes no
1C export yes no yes
Roles and rights no yes yes
Every cell carries a source link and the date it was read.
"On request" stays "on request" — no price is invented.A sample on made-up data — your numbers will be your own.
Who it fits
- You are revising pricing and need a table you can defend to the board, not a gut feel.
- Sales needs a cheat sheet for the moment a customer names a competitor.
When it won't work
Competitors quote prices on request instead of publishing them: only the feature list is left to compare.
How the agent does it
Set the comparison frame
Name the competitors and the features customers actually decide on. Without your list, the agent borrows the structure from the first competitor's site.
Run the collection
The agent walks the sites and pricing pages, fills the matrix and keeps a sources sheet next to it: a link and a date for every cell.
Separate fact from guess
Ask the agent for the cells with no link and the features it matched by name rather than by description. Those are the rows that break in a meeting.
What you set
Google Sheets. By hand: the competitors or links to their sites, the 10-15 features the decision turns on, and the snapshot date.
What you'll need
Starter prompt
Copy the prompt or open it straight in a chat with the agent.
Compare our product with [a list of competitors or links to their sites] on features and pricing, and put the result in a Google Sheet. For each competitor: pricing plans and prices, what each includes, limits and restrictions, the stated integrations, who they position themselves for. Back every price and every feature with a link to the page and the date you saw it. Whatever is not on the site — write "not published": do not infer it from a neighbouring plan, do not silently convert an annual price into a monthly one, and do not carry what reviews and roundups say into the table as a fact about the product. Output a "Matrix" sheet (rows — features, columns — competitors), a "Sources" sheet and a bottom line: where we are more expensive and which features we lack.
Open in chatCheck the comparison. List: — cells with no source link and why they are filled in; — prices converted to another period or currency, and how you converted them; — features you judged identical for us and the competitor by name rather than by description; — anything taken from roundups, reviews or press releases rather than from the product site; — pages whose update date is older than [6] months; — which of the conclusions are verifiable against the sources and which are your interpretation of positioning.
A second prompt — the agent uses it to review its own work and show what's left for you.