What is AI Share of Voice

AI Share of Voice is the metric of how often the AI names you, and not a competitor, in its answer to a buyer's query. It's the new market share: not a shelf in the store, but a line in the assistant's answer. Where share used to be counted by sales and shelf position, what matters now is how many times the AI says your brand when a person asks "what to buy."

For a seller on Wildberries, Ozon, Yandex Market, or Megamarket, it's a way to measure your visibility where there's no familiar search results page — inside the answers of built-in assistants, Alice, GigaChat, and external AI.

How it works

The buyer gives the assistant a typical query — "which should I buy," "which is better," "put together a set." The answer names a few brands. AI Share of Voice is your share of mentions in such answers relative to competitors.

The metric is directly tied to two levers: inside the marketplace, to AI visibility (how much the platform's assistant recommends your product); outside, to GEO and brand strength as an entity. The stronger those signals, the more often the AI says your name.

Example for a seller

You give Alice and the Ozon assistant ten typical queries in your category without naming your brand and count in how many they named you. Five out of ten — a 50% share against competitors in that sample. You repeat the measurement a quarter later and watch the trend. There's no universal benchmark here — what matters isn't the absolute number but the growth of your share from one measurement to the next.

Mini-FAQ

How do I measure AI Share of Voice? Run a set of typical category queries through the assistants and count the share of answers where they named you specifically. It's the manual analog of a GEO audit.

How is this different from citation frequency? Share of Voice is how often you're named in the answer. Citation frequency is how often you're cited as a source. Related but different metrics.

How do I raise my share? Inside the marketplace — listing completeness and reviews; outside — the brand's external footprint (reviews, mentions, recognition).

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This term is part of a larger guide: The seller's AI glossary for 2026: 25 terms.

Neighboring terms: What is GEO · What is AEO · What is agentic commerce · What is a zero-click purchase · What is Yandex Commerce Protocol (YCP)