**AI Share of Voice is the metric of how often the AI names you, and not a competitor, in its answer to a buyer's query.** It's the new market share: not a shelf in the store, but a line in the assistant's answer. Where share used to be counted by sales and shelf position, what matters now is how many times the AI says your brand when a person asks "what to buy."

For a seller on Wildberries, Ozon, Yandex Market, or Megamarket, it's a way to measure your visibility where there's no familiar search results page — inside the answers of built-in assistants, Alice, GigaChat, and external AI.

## How it works

The buyer gives the assistant a typical query — "which should I buy," "which is better," "put together a set." The answer names a few brands. AI Share of Voice is your share of mentions in such answers relative to competitors.

The metric is directly tied to two levers: inside the marketplace, to [AI visibility](/resources/ai-slovar-sellera-2026-25-terminov) (how much the platform's assistant recommends your product); outside, to [GEO](/resources/chto-takoe-geo) and brand strength as an entity. The stronger those signals, the more often the AI says your name.

## Example for a seller

You give Alice and the Ozon assistant ten typical queries in your category **without naming your brand** and count in how many they named you. Five out of ten — a 50% share against competitors in that sample. You repeat the measurement a quarter later and watch the trend. There's no universal benchmark here — what matters isn't the absolute number but the growth of your share from one measurement to the next.

## Mini-FAQ

**How do I measure AI Share of Voice?** Run a set of typical category queries through the assistants and count the share of answers where they named you specifically. It's the manual analog of a [GEO audit](/resources/chto-takoe-geo).

**How is this different from citation frequency?** Share of Voice is how often you're **named** in the answer. Citation frequency is how often you're **cited as a source**. Related but different metrics.

**How do I raise my share?** Inside the marketplace — listing completeness and reviews; outside — the brand's external footprint (reviews, mentions, recognition).

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This term is part of a larger guide: [The seller's AI glossary for 2026: 25 terms](/resources/ai-slovar-sellera-2026-25-terminov).

Neighboring terms: [What is GEO](/resources/chto-takoe-geo) · [What is AEO](/resources/chto-takoe-aeo) · [What is agentic commerce](/resources/chto-takoe-agentnaya-torgovlya) · [What is a zero-click purchase](/resources/chto-takoe-zero-click-pokupka) · [What is Yandex Commerce Protocol (YCP)](/resources/chto-takoe-yandex-commerce-protocol)